ABITI is a Sunshine Coast based customised children’s label offering affordable, unique pieces for babies and toddlers.

The passion project of ‘Mumpreneur’ Christine; ABITI was born from a desire to create customised (but not tacky) wares your tots would be proud to wear - and not leave behind! - making it easier for parents to keep track of belongings with one-of-a-kind practical items.

With an ever-changing product line, ABITI add new baby and toddler versions of adult on-trend looks each season; as well as stocking consistent favourites for little-people (like our personalised towels).

Focused on changing the face of personalised children’s goods, ABITI offers modern products with a classy twist, minus the inflated price-tag.